Agility, individuality and social media: how a small company can achieve big success
Simon Duffy , CEO, Bulldog Natural Skincare
- Simon tells Knowledge Peers how Bulldog manages to punch above its weight in a highly competitive market. Working with comedian David Mitchell, being different and more interesting than rivals and getting a presence in supermarkets have all made a difference

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Building a Brand

Agility, individuality and social media: how a small company can achieve big success
Simon Duffy , CEO, Bulldog Natural Skincare
- Simon tells Knowledge Peers how Bulldog manages to punch above its weight in a highly competitive market. Working with comedian David Mitchell, being different and more interesting than rivals and getting a presence in supermarkets have all made a difference

The Editor - The Editor, Editor, Knowledge Peers

28 May 2012

Key points

Simply having Bulldog’s products on the shelves of stores like Sainsbury’s, Tesco and Boots, beside much larger brands, has raised its profile exponentially
Simon feels Bulldog’s difference from larger brands is its authentic natural voice. This translates into how the products are formulated, what they look like on the shelf and how customers talk about them
Vital to Bulldog’s marketing is a very active online presence: the website aims to be both entertaining and informative, while extensively using Facebook, Twitter and e-mail to stay on top of trends and in touch with journalists
Building on this foundation, it has been able to launch a bespoke campaign, featuring David Mitchell. This viral video was viewed over 12 million times and won numerous awards, gaining excellent publicity for Bulldog along the way
Small businesses tend to be more agile than their larger competitiors. As such Bulldog attends every meeting possible, and responds to customer feedback in a way that larger organisations wouldn't be able to

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