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Walking the PR ‘tightrope’: promoting a third sector partnership
Walking the PR ‘tightrope’: promoting a third sector partnership
Katherine Mansell
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Media Manager, WSPA
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When the WSPA began part-funding the Met Police’s Wildlife Crime Unit, they were well aware that the third sector could see it as controversial - Katherine talks about how they negotiated the initiative’s PR
Marketing and Stakeholder Relationships
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Marketing and Stakeholder Relationships
Building a socially engaging brand
Gwyn Wansbrough , Managing Director, PYE Partners for Youth Empowerment
- PYE is a charity that supports transformative arts projects for young people around the world. With just a emphasis on engagement. Social Media and a rebrand have helped PYE to create an online community of volunteers and partners.
Gwyn Wansbrough , Managing Director, PYE Partners for Youth Empowerment
- PYE is a charity that supports transformative arts projects for young people around the world. With just a emphasis on engagement. Social Media and a rebrand have helped PYE to create an online community of volunteers and partners.
Competing with businesses: Why being a charity is not enough
Pat Fitzsimons , Chief Executive, Community Network
- What chance does a small charity have to compete with big companies? Community Network has found a way to survive on a highly competitive market.
Pat Fitzsimons , Chief Executive, Community Network
- What chance does a small charity have to compete with big companies? Community Network has found a way to survive on a highly competitive market.
Why a user generated identity could give integrity to your brand
Alexandra O'Dwyer , Director of Communications and Marketing, Scope
- Who is best placed to explain what your organisation does? Scope opted to use the stories and experiences of its users to project the
Alexandra O'Dwyer , Director of Communications and Marketing, Scope
- Who is best placed to explain what your organisation does? Scope opted to use the stories and experiences of its users to project the
Walking the PR ‘tightrope’: promoting a third sector partnership
Katherine Mansell , Media Manager, WSPA
- When the WSPA began part-funding the Met Police’s Wildlife Crime Unit, they were well aware that the third sector could see it as controversial - Katherine talks about how they negotiated the initiative’s PR
Katherine Mansell , Media Manager, WSPA
- When the WSPA began part-funding the Met Police’s Wildlife Crime Unit, they were well aware that the third sector could see it as controversial - Katherine talks about how they negotiated the initiative’s PR
Marketing - The importance of stakeholder management
Zoe Amar , Head of Marketing and Business Development, Lasa
- When Zoe Amar started working at Lasa, marketing was a completely new function or the organisation. She explains how the close contact with internal and external stakeholders has played an important part in building a new department and rebuilding a brand.
Zoe Amar , Head of Marketing and Business Development, Lasa
- When Zoe Amar started working at Lasa, marketing was a completely new function or the organisation. She explains how the close contact with internal and external stakeholders has played an important part in building a new department and rebuilding a brand.
Modernising stakeholder management - Scope's 'holistic' approach.
Oliver Howard , Head of Stakeholder Engagement, Scope
- Disability charity Scope has changed the way in which it relates to its stakeholders. Oliver Howard and his team have abandoned rigid categories and replaced them with a more nuanced approach.
Oliver Howard , Head of Stakeholder Engagement, Scope
- Disability charity Scope has changed the way in which it relates to its stakeholders. Oliver Howard and his team have abandoned rigid categories and replaced them with a more nuanced approach.
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