Education on a global scale – introducing finance training across the world
Melanie Robinson , Head of Expansion, MyBnk
- Expanding education services abroad creates a number of problems, with differing cultures and education systems. Melanie Robinson shows how swapping a franchise for a consultancy model can lessen these issues.

International Operations

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International Operations

Education on a global scale – introducing finance training across the world
Melanie Robinson , Head of Expansion, MyBnk
- Expanding education services abroad creates a number of problems, with differing cultures and education systems. Melanie Robinson shows how swapping a franchise for a consultancy model can lessen these issues.

The Editor - The Editor, Editor, Knowledge Peers

26 Jun 2013

Key points

MyBnk runs a range of financial education services for 11-25 year olds. This spans workshops on handling money at University to the chance for young people to set up their own school bank.
Replicating this outside of the UK is very difficult, due to the challenges of fitting in with different cultures and education systems. MyBnk needed local partners with greater flexibility to suit their environment.
MyBnk recognised training and consultancy as a more appropriate role when dealing with partners in other countries. This can range from short term observation to in depth training courses, depending on the needs of the organisation.
Knowing your strengths is key. MyBnk provides advice to those wishing to set up educational programmes, rather than creating frameworks and opportunities for setting up a new franchise.
Granting a licence for non-UK organisations to use MyBnk’s educational programmes but not its brand allows My Bnk to provide quality assurance to everything carrying its name, while still sharing best practice information with all partners.

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