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An Audience with Emma Jane Cross CEO of BeatBullying - Transitioning to a Digital Model.
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Innovation, Technology and Unique Ventures
How can Charities Protect Their Data in the Cloud?
Partner, Stone King
While Cloud Computing can offer a realm of opportunities including increased flexibility and lower costs, having your data stored remotely can raise complications. In this case study Brian highlights through some of the more important issues to be aware of and what to look for from a Cloud service provider.
- The Editor, Editor, Knowledge Peers
26 Jun 2013
Risks and Difficulties
Emma-Jane faced a number of risks and difficulties when deciding to transition from a physical to digital model in the middle of a recession, such as convincing her board, entering a planned deficit, and being sure she was doing the right thing.
"Arguably, if you are going to make it, the best time [to transition]is in the middle of a recession..."
Funding the transition has not been simple, and Emma-Jane and her team had to rely on a number of income generation strategies. This section includes a question submitted by Peter Saunders, CEO of NAPAC (National Association for People Abused in Childhood) who asked 'How did you get cabinet Office Funding, what are your tips?
"It's very much a mixed economy of funding"
The legal framework of the transition took a lot of discussion with the Charity Commission to get right, and there is a comparatively fluid governance structure. This section includes a question from Jenny Edwards CBE, Director of Taproot Consultancy, who asked 'what legal framework is being used.'
"we've been completely open with the Charity Commission, instead of mission drifting and not talking about it..."
Recognising and Rewarding
The new projects were designed right from the beginning with input from their users. Laura Goss, Online Community Manager at Macmillan Cancer Support asked 'How do you recognise and reward the kind of value Cyber mentors bring to the community'
"It is extraordinary to watch, It rewards them in a way that [...] I hate to use the word.. is humbling on some levels"
Developing Digital Services
Emma-Jane suggests that charities can build digital services in house much cheaper than buying them from an agency, but they have to get their services right for their audience. This section includes a question from Virpi Oinonen, Online Engagement Officer at NCVO, who asked 'what can be done to help charities develop digital services?'
"You have to firstly audit your membership, understand what they want..."