|Specialist NetworksCharity Leaders’ Exchange|
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Is marketing an essential spend for charities? Whilst opinion is now generally in favour, there is still a strong feeling that this expenditure should be justified. Beyond this, it must be clearly linked to service delivery and improving the service for beneficiaries, and it must demonstrate a clear return on investment.
This Talking Guide will address justifying not for profit marketing expenditure, the importance of brand to charities, rebranding and how to develop and monitor a marketing campaign.
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