Customer service in the subscription-based economy – CSM with Zendesk
Mikkel Svane , CEO, Zendesk
- Hear from Mikkel Svane of Zendesk how the new subscription-based economy is changing the role that customer service management plays in small and medium sized businesses.

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Customer service in the subscription-based economy – CSM with Zendesk
Mikkel Svane , CEO, Zendesk
- Hear from Mikkel Svane of Zendesk how the new subscription-based economy is changing the role that customer service management plays in small and medium sized businesses.

The Editor - The Editor, Editor, Knowledge Peers

07 Mar 2013

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Key points

Cloud-based business applications offer software-as-a-service on a subscription basis, which allows businesses to refocus themselves on the core of their business rather than getting ‘lost in administration’.
Many business management applications were initially created for large organisation, but through simplification and creation of a great user experience they become a revolutionary tool for small businesses.
Excellent customer service comes at a cost. However, it is worth the expense with every customer interaction an opportunity to create a long-term customer relationship and future business opportunities.
A fundamental shift from selling mere products to offering subscription services offers providers a constant revenue stream and making excellent customer service all the more crucial for customer retention.
Internet businesses like the company Groupon are profiting a great deal from the flexibility and adaptability offered by the Zendesk service, which allows them to cope with the huge growth they are experiencing.

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