Changing and Updating: Christian Aid's new approach to fundraising
David Pain , Associate Director, Christian Aid
- Christian Aid Associate Director David Pain offers further details about the changes to his organisation's fundraising strategy. He explains how the changes were decided upon, details the process of implementing them, and discusses the wide variety of reactions that the changes have provoked from the fundraising community.

Fundraising, Marketing and Stakeholder Relationships

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Date updated: 25 May 2012, Date added: 15 May 2012

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