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Taking Snog Frozen Yoghurt abroad - one market at a time
10 Oct 2012
Rob Baines is co-founder of Snog, the organic, fat- and sugar-free frozen yoghurt brand.
We spoke to him about Snog's expansion into foreign markets and how its franchising strategy and modern technology have helped.
Rob told of the importance of knowing your target market and the risk and opportunities it holds.
He also highlighted the significance of choosing your franchise partners carefully, ensuring that their integrity and vision for the business is in line with that for the brand as a whole.
According to Rob, modern technologies greatly facilitate expansion abroad and have enabled him to liaise with foreign partners without having to meet regularly face to face.
To watch the Case Study, please click here
We spoke to him about Snog's expansion into foreign markets and how its franchising strategy and modern technology have helped.
Rob told of the importance of knowing your target market and the risk and opportunities it holds.
He also highlighted the significance of choosing your franchise partners carefully, ensuring that their integrity and vision for the business is in line with that for the brand as a whole.
According to Rob, modern technologies greatly facilitate expansion abroad and have enabled him to liaise with foreign partners without having to meet regularly face to face.
To watch the Case Study, please click here
