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Combining Global Reach with Local Presence: International Expansion for Tech Companies
03 Sep 2012
Mikkel Svane is the CEO of Zendesk - a Customer Service Software company. More than 65 million people around the world receive support from Zendesk-powered customer service departments and help desks.
In 2009 Zendesk moved to Silicon Valley.
In our Case Study with Mikkel, he talks us through the practical reasons for moving to Silicon Valley, the challenges of centralising and localising a business, and how to identify global 'easy' audiences.
According to Mikkel, if you can identify the four attributes that define your ideal customers, that should give you the fundamental traction to branch out into the global market.
Watch the Interview here.
In 2009 Zendesk moved to Silicon Valley.
In our Case Study with Mikkel, he talks us through the practical reasons for moving to Silicon Valley, the challenges of centralising and localising a business, and how to identify global 'easy' audiences.
According to Mikkel, if you can identify the four attributes that define your ideal customers, that should give you the fundamental traction to branch out into the global market.
Watch the Interview here.
