Having some familiarity with the not-for-profit sector, I know that 'new' mechanisms to generate income are seldom introduced and, if they are, face an up hill battle to realise their potential.  I would like to have a short 'chat' to knowledgeable fundraisers to gather their thoughts on a new mechanism we have devised to see if it does have 'legs' and to offer a critique to ensure I am not investing £millions in something which will fail.  Thank you.

Recently, working for a new customer, one of my teams has had to research and identify Investment companies, separating out the FUM from the AUM.

Sounds easy enough, there are many lists, from bloomberg, the IMA, FT etc but everyone seems to define FUM and FUM differently.

Most definitions seem to say that FUM is total funds and AUM can be more tangible assets.  Some say they are completely interchangeable.  

1. 
   Is ther...