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Case Study: Klaus Nyengaard, Just Eat - Creating a Global Brand
Tuesday, 7th Aug 2012 at 12:00 to Tuesday, 7th Aug 2012 at 13:00
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Klaus Nyengaard is CEO of Just Eat. Just Eat is an on-line platform through which customers can order food for delivery from local restaurants. Founded in 2000, the company now has a network of 25,000 restaurants and operates across the globe.
We spoke to Klaus about the challenges he faced in moving a service company into foreign markets and the strategies he deployed to develop a globally recognised brand.
Have a look at the video here...
We spoke to Klaus about the challenges he faced in moving a service company into foreign markets and the strategies he deployed to develop a globally recognised brand.
Have a look at the video here...
