Making the business case for marketing
05 Oct 2011 16:20
Thanks to everyone who attended ‘Marketing: a Controversial Spend?’ with the Charity Leaders’ Exchange last night. It was great to hear some heated debate over how, when and what marketing budget should be spent. Look out for the full event report next week.
On the marketing thread – take a look at our new Case Study with Lasa’s Zoe Amar on justifying your marketing spend: why is income only one facet of measuring ROI? We also have more from Nadim Ednan-Laperouse, CEO of Wow Toys – how can manufacturers use software to oversee all aspects of production?