Case Studies - Sales and Marketing

General

Developing a leadership role for marketing
Jim Prior, CEO, The Partners

Setting up a business and marketing consultancy
Ian Sanders, Founder, OHM

Building your SME brand: Introduction
Marsha Wright, Co-Founder, Broadcast my Brand

Building your SME brand: Mentorship programmes
Marsha Wright, Co-Founder, Broadcast my Brand

Building your SME brand: Turning your business around
Marsha Wright, Co-Founder, Broadcast my Brand

Building your SME brand: The importance of marketing
Marsha Wright, Co-Founder, Broadcast my Brand

Building your SME brand: Good and bad experiences
Marsha Wright, Co-Founder, Broadcast my Brand

Building your SME brand: Promoting the individual
Marsha Wright, Co-Founder, Broadcast my Brand

Building your SME brand: Shifting your business plan
Marsha Wright, Co-Founder, Broadcast my Brand

Building a successful brand: Introduction
Marcus Codrington Fernandez, CEO and Founder, Mongoose Cricket Ltd

Building a successful brand: Funding
Marcus Codrington Fernandez, CEO and Founder, Mongoose Cricket Ltd

Building a successful brand: Keeping out of the way of the brand
Marcus Codrington Fernandez, CEO and Founder, Mongoose Cricket Ltd

Building a successful brand: Developing the brand
Marcus Codrington Fernandez, CEO and Founder, Mongoose Cricket Ltd

Building a successful brand: The board
Marcus Codrington Fernandez, CEO and Founder, Mongoose Cricket Ltd

Building a successful brand: Geographical expansion
Marcus Codrington Fernandez, CEO and Founder, Mongoose Cricket Ltd

Marketing for Digital businesses: Why the Board should understand digital marketing channels
David Soskin, Co-Founder, Howzat Media plc and author of Net Profit

Marketing for Digital businesses: Breaking the mould - Market driving companies
David Soskin, Co-Founder, Howzat Media plc and author of Net Profit

Marketing for Digital businesses: Why a digital company should think about their story and PR
David Soskin, Co-Founder, Howzat Media plc and author of Net Profit

The Branding Workshop: Introduction
Yvonne Fuchs, Founder, The Branding Workshop

The Branding Workshop: Are you a brand?
Yvonne Fuchs, Founder, The Branding Workshop

The Branding Workshop: What makes you different?
Yvonne Fuchs, Founder, The Branding Workshop

The Branding Workshop: Creating a product experience
Yvonne Fuchs, Founder, The Branding Workshop

The Branding Workshop: Think big, act small
Yvonne Fuchs, Founder, The Branding Workshop

The Branding Workshop: The Third Sector
Yvonne Fuchs, Founder, The Branding Workshop

Marketing for Digital businesses: Introduction to David and his book 'Net profit'
David Soskin, Co-Founder, Howzat Media plc and author of Net Profit

Building a brand and reputation: Introduction to Farr Vintners
Stephen Browett, CEO, Farr Vintners

Building a brand and reputation: The impact of the internet
Stephen Browett, CEO, Farr Vintners

Building a brand and reputation: The value of expertise
Stephen Browett, CEO, Farr Vintners

Marketing and PR on a budget: Reaching a wide audience on a small budget
Joe Braidwood, CMO, Touchtype

Marketing and PR on a budget: Using the internet and social media in the early stages
Joe Braidwood, CMO, Touchtype

Marketing and PR on a budget: How they managed to establish themselves in the US
Joe Braidwood, CMO, Touchtype

Marketing and PR on a budget: Developing their communications - In house vs. Agencies
Joe Braidwood, CMO, Touchtype

Marketing and PR on a budget: The importance of influential networks as catalysts
Joe Braidwood, CMO, Touchtype

Exploiting new marketing channels
Gilbert Hill, Business Development Director, Governor Technology
- Social media, the web and offline marketing have all helped Governor extend its reach, enabling it to interact in a new way with potential clients. The key is to be sure you are saying something interesting.

Getting the message across to consumers and B2B customers
Phil Lynas , Managing Director, All About Food

How Veolia promotes itself : Veolia's B2B marketing
Mike Wood , Commercial Sales Manager for London, Veolia

Promoting your business : Generating free awareness
Mark Palmer , Global Brand Executive, Green & Blacks

Promoting your business: Long term relationships with agencies work best
Mark Palmer , Global Brand Executive, Green & Blacks

The importance of PR and design agencies
Phil Lynas , Managing Director, All About Food

An introduction to all about food
Phil Lynas , Managing Director, All About Food

How Veolia promotes itself : The dilemma of PR
Mike Wood , Commercial Sales Manager for London, Veolia

What a Marketing Director can do for your company
Phil Lynas , Managing Director, All About Food

'Raising your Profile' - Phil Lynas on Branding at the Getty Images Gallery May 2011

Building a brand and reputation: Reputation
Stephen Browett, CEO, Farr Vintners

Developing a mobile web presence
Terence Eden, Mobile Internet Strategist, Vodafone

How businesses can benefit from Social Media
Ian Sanders, Founder, OHM

Pitching for creative digital content work: About Somethin' Else
Steve Ackerman, Managing Director, Somethin' Else

Pitching for creative digital content work: Preparing for a pitch
Steve Ackerman, Managing Director, Somethin' Else

Pitching for creative digital content work: Pricing the job
Steve Ackerman, Managing Director, Somethin' Else

Pitching for creative digital content work: The value of repeat business
Steve Ackerman, Managing Director, Somethin' Else

Pitching for creative digital content work: The importance of management
Steve Ackerman, Managing Director, Somethin' Else

Pitching profitably: Going out to market
Danielle Lux, Managing Director, CPL Productions

Pitching profitably: Introduction to CPL Productions
Danielle Lux, Managing Director, CPL Productions

Pitching profitably: Lessons learnt
Danielle Lux, Managing Director, CPL Productions

Pitching profitably: Predicting profitability in advance
Danielle Lux, Managing Director, CPL Productions

Pitching profitably: Testing out new ideas
Danielle Lux, Managing Director, CPL Productions

The future of independent production: Current changes and the future
Danielle Lux, Managing Director, CPL Productions

The future of independent production: How is England different?
Danielle Lux, Managing Director, CPL Productions

The importance of using social media : Introduction and some facts about social networking
Katie King, Director, Zoodikers Consulting Ltd

The importance of using social media: Opinion of the Fast Growth Club launch
Katie King, Director, Zoodikers Consulting Ltd

The right pitch for the right clients: Bringing the pitch to life
David Sloly, Creative Director, Mason Zimbler

The right pitch for the right clients: Doing research
David Sloly, Creative Director, Mason Zimbler

The right pitch for the right clients: Exciting the client
David Sloly, Creative Director, Mason Zimbler

The right pitch for the right clients: Golden rules
David Sloly, Creative Director, Mason Zimbler

The right pitch for the right clients: Introduction to Mason Zimbler
David Sloly, Creative Director, Mason Zimbler

The right pitch for the right clients: The importance of emotion
David Sloly, Creative Director, Mason Zimbler

The right pitch for the right clients: The importance of relationships
David Sloly, Creative Director, Mason Zimbler

The School of Communication Arts: A message for teachers and parents
Marc Lewis, Dean, School of Communication Arts

The School of Communication Arts: About the SCA
Marc Lewis, Dean, School of Communication Arts

The School of Communication Arts: The course
Marc Lewis, Dean, School of Communication Arts

The School of Communication Arts: The mentor program
Marc Lewis, Dean, School of Communication Arts

The School of Communication Arts: Who should apply?
Marc Lewis, Dean, School of Communication Arts

B2B marketing

How to find key technology influencers
Duncan Brown, Managing Director, Influencer50

Building an elevator pitch
Nick Smith, Director, Epion Consulting Ltd

Understanding industry analyst relations
Jessica Figueras, Knowledge Centre Director, Knowledge Peers Plc

Marketing of services: Small consultancy
Robert Hall, Managing Director, Sunrise Consulting

Building a Brand

The future of independent production: The importance of the brand
Danielle Lux, Managing Director, CPL Productions

Agility, individuality and social media: how a small company can achieve big success
Simon Duffy , CEO, Bulldog Natural Skincare
- Simon tells Knowledge Peers how Bulldog manages to punch above its weight in a highly competitive market. Working with comedian David Mitchell, being different and more interesting than rivals and getting a presence in supermarkets have all made a difference

Building an effective marketing function

Working effectively with an external agency
Jim Prior, CEO, The Partners

Responding to an economic downturn
Alan Coates, Chairman, Park Royal Partnership

Overhauling a marketing function: The CEO's perspective
Chris Dines, CEO, Knowledge Peers

Overhauling a marketing function: Understanding what needs to be done
Chris Dines, CEO, Knowledge Peers

Overhauling a marketing function: The challenge of effective board decision-making
Chris Dines, CEO, Knowledge Peers

Overhauling a marketing function: The role of the marketing director
Chris Dines, CEO, Knowledge Peers

Overhauling a marketing function: Getting external agencies involved
Chris Dines, CEO, Knowledge Peers

Marketing in a VC-backed business: Challenges and benefits
Louise Robertson, Marketing Director, Clearswift

Marketing in a VC-backed business: How to go about it
Louise Robertson, Marketing Director, Clearswift

Marketing in a VC-backed business: What VCs look for
Louise Robertson, Marketing Director, Clearswift

Marketing in a VC-backed business: Performance indicators
Louise Robertson, Marketing Director, Clearswift

Consumer marketing

Building an online customer base
Richard Anson, CEO and Co-founder, Reevoo

Design and branding

How re-branding has changed
Jim Prior, CEO, The Partners

Challenges of brand protection: Introduction to Ruby Red
Martine Burford, Founder, Ruby Red

Challenges of brand protection: Why Ruby Red couldn't be trademarked
Martine Burford, Founder, Ruby Red

Challenges of brand protection: Protecting packaging design is hard
Martine Burford, Founder, Ruby Red

Challenges of brand protection: Lessons learnt
Martine Burford, Founder, Ruby Red

Challenges of brand protection: When someone copies your product
Martine Burford, Founder, Ruby Red

Food retailing

Selling healthy fast food: Introduction to Pod Food
Tim Hall, CEO, Pod Food

Selling healthy fast food: Importance of research
Tim Hall, CEO, Pod Food

Selling healthy fast food: The sustainability angle
Tim Hall, CEO, Pod Food

Selling healthy fast food: Marketing and advertising
Tim Hall, CEO, Pod Food

Selling healthy fast food: Hiring of key people
Tim Hall, CEO, Pod Food

Selling healthy fast food: Finance and shareholders
Tim Hall, CEO, Pod Food

Market research

Getting started with market research – Part 1
Paul Lee, Director, TMT, Deloitte Research

Getting started with market research – Part 2
Paul Lee, Director, TMT, Deloitte Research

Using research for marketing purposes
Duncan Brown, Managing Director, Influencer50

Customer intelligence: using outside researchers to do it for you
Duncan Brown, Managing Director, Influencer50

Customer intelligence: getting started
Duncan Brown, Managing Director, Influencer50

Public relations

Reaching out to influencers
Duncan Brown, Managing Director, Influencer50

The art of influencer relations
Duncan Brown, Managing Director, Influencer50

Pitch PR: successfully establishing a new PR Agency
Henry Chappell, Founder, Pitch PR

The benefits of using PR during an economic downturn
Henry Chappell, Founder, Pitch PR

The Value of Networks and Partnerships
Henry Chappell, Founder, Pitch PR

Setting up a specialist PR agency
Henry Chappell, Founder, Pitch PR

How to effectively make use of PR
Henry Chappell, Founder, Pitch PR

Effective networking
Mark Perl, Director, The Guru Garage

Why use PR?
Jill Franklin, Managing Director, Franklin Rae PR

PR engagement models and results measurement
Jill Franklin, Managing Director, Franklin Rae PR

Post IPO: working with Financial PR
James Longfield, Partner, Hogarth

Why use PR?
Jill Franklin, Managing Director, Franklin Rae PR

Raising Bigham's Profile : Punching above their weight
Charlie Bigham , Founder, Bigham's

Raising Bigham's Profile : Managing your agency
Charlie Bigham , Founder, Bigham's

PR as an essential part of the marketing mix: An introduction to Annie and the importance of PR in marketing
Annie Horgan-Smith , Marketing Controller- Keyline Brands Ltd

PR as an essential part of the marketing mix
Annie Horgan-Smith , Marketing Controller- Keyline Brands Ltd

1786

The value of a media education: Paranoia and complacency
David Walter - Owner, First Take

The value of a media education: Catering to the consumer as opposed to the media
David Walter - Owner, First Take

The value of a media education: The challenges presented by journalism in the digital age
David Walter - Owner, First Take

The value of a media education: The basics of dealing with a media crisis
David Walter - Owner, First Take

The value of a media education: The value of media training to individuals across an organisation
David Walter - Owner, First Take

PR and growth companies: When should a company look to PR
Charles Lewington - Managing Director, hanover Communications

PR and growth companies: What role should PR play in the marketing mix
Charles Lewington - Managing Director, hanover Communications

PR and growth companies: How PR can help you when supplying specific buyers
Charles Lewington - Managing Director, hanover Communications

PR and growth companies: Managing the client/agency relationship
Charles Lewington - Managing Director, hanover Communications
- When a growing business outsources its PR, the results can be impressive - but how do you manage the relationship? Does the agency manage the client?

PR and growth companies: The importance of understanding your customers
Charles Lewington - Managing Director, hanover Communications

How growth companies can make themselves heard: Influencing legislation
Gavin Megaw - Director, hanover Communications

How growth companies can make themselves heard: Why it is so important to manage your reputation
Gavin Megaw - Director, hanover Communications

How growth companies can make themselves heard: Ensuring you are using the right social media channels
Gavin Megaw - Director, hanover Communications

How growth companies can make themselves heard: Using social media as an early warning system
Gavin Megaw - Director, hanover Communications

How growth companies can make themselves heard: Media training
Gavin Megaw - Director, hanover Communications

How BIBA use PR and media training: Using an agency
Graeme Trudgill, Head of Corporate Affairs, BIBA

How BIBA use PR and media training: What PR brings to BIBA
Graeme Trudgill, Head of Corporate Affairs, BIBA

How BIBA use PR and media training: Preparing for negative scenarios
Graeme Trudgill, Head of Corporate Affairs, BIBA

How BIBA use PR and media training: Why media training is essential
Graeme Trudgill, Head of Corporate Affairs, BIBA

How BIBA use PR and media training: Giving out the right message in a crisis
Graeme Trudgill, Head of Corporate Affairs, BIBA

Using Public Relations and Public Affairs
Ewan Phillips, CEO, Deltex Medical
- Public affairs and public relations can be very cost effective means of generating publicity. It often makes sense to utilise both, through a communications agency.

Cirkle Public Relations: An introduction to Cirkle
Caroline Kinsey, Chairman, Cirkle PR

Cirkle Public Relations: PR as a lever for growth
Caroline Kinsey, Chairman, Cirkle PR
- As the effectiveness of PR becomes more measurable, it becomes a more valuable tool in the marketing mix - but how do you measure the ROI?

Cirkle Public Relations: Outputs and outcomes of PR
Caroline Kinsey, Chairman, Cirkle PR

Cirkle Public Relations: The client - agency relationship
Caroline Kinsey, Chairman, Cirkle PR

Cirkle Public Relations: Social media and PR
Caroline Kinsey, Chairman, Cirkle PR

Pitching profitably: Bidding for new jobs
Susanna Simpson, Managing Director, LimeLight PR

Pitching profitably: Learning lessons
Susanna Simpson, Managing Director, LimeLight PR

Pitching profitably: Maintaining profitability on the job
Susanna Simpson, Managing Director, LimeLight PR

Pitching profitably: Managing the cost of bidding
Susanna Simpson, Managing Director, LimeLight PR

Publicly Funded Contracts

How to win Government contracts: Case studies and references
Neil Garner , CEO & Founder, Proxama
- Neil Garner knows very well the challenges faced by SMEs when bidding for contracts from the government or larger organisations. Here he talks about his experiences with his mobile technology firm Proxama.

Is the UK Government doing enough to help technology SMEs?
Neil Garner , CEO & Founder, Proxama
- Neil Garner's mobile technology marketing and commerce company, Proxama, has often benefited from government support. Here Neil discusses this support and details how it could be improved.

Why you need the right kind of experience to win Public sector contracts
Jim Knight , Managing Director, Brian Johnston & Co
- Jim Knight has many years of experience dealing with the public sector, through his firm of insurance brokers. Here he explains some of the difficulties of the market, as well as some its benefits.

Getting a place on a framework agreement: "An intensive process"
Jerry Gray , MD, Veredus
- Getting a place on one of the Government's procurement framework agreements can be time consuming and costly extremely difficult. Jerry Gray, Managing Director at Veredus has some helpful advice about how to approach this and

Refreshing your marketing

Re-branding your own business, in your own way
Chris Averill, Managing Director, we are:london

Marketing transformation after a difficult merger
Andy Rothery, Interim Director, Dynamic Edge

Turning around a business through marketing transformation
David Foster, Business coach and turnaround manager

Rebranding a law firm: Short term drivers
Mark Watts, Partner, Bristows

Rebranding a law firm: The link to business strategy
Mark Watts, Partner, Bristows

Rebranding a law firm: Necessary brand changes
Mark Watts, Partner, Bristows

Rebranding a law firm: Leadership and consultation
Mark Watts, Partner, Bristows

Rebranding a law firm: Practical considerations
Mark Watts, Partner, Bristows

Rebranding a law firm: Finding a good agency
Mark Watts, Partner, Bristows

1426

Changing marketing tactics: Moving from a technology to a consumer focus
Louise Robertson, Marketing Director, Clearswift

Changing marketing tactics: Empowering partners
Louise Robertson, Marketing Director, Clearswift

Changing marketing tactics: Impact on business structure
Louise Robertson, Marketing Director, Clearswift

Transforming marketing strategy: The initial situation at Clearswift
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: The customer's point of view
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: What the board wanted
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: Deciding on the right approach to rebranding
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: What the new brand was about
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: Staff involvement
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: Continual evolution
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Marketing transformation: Bango's changing market
Anil Malhotra, SVP Marketing & Alliances, Bango

Marketing transformation: Changes to marketing activities
Anil Malhotra, SVP Marketing & Alliances, Bango

Marketing transformation: People issues
Anil Malhotra, SVP Marketing & Alliances, Bango

Marketing transformation: Getting to grips with online marketing
Anil Malhotra, SVP Marketing & Alliances, Bango

Marketing transformation: Getting to grips with SEO
Anil Malhotra, SVP Marketing & Alliances, Bango

Rebranding after a difficult merger: Situation analysis
Andy Rothery, Interim Director, Dynamic Edge

Rebranding after a difficult merger: Board debate
Andy Rothery, Interim Director, Dynamic Edge

Rebranding after a difficult merger: The marketing challenge
Andy Rothery, Interim Director, Dynamic Edge

Rebranding after a difficult merger: What worked with employees
Andy Rothery, Interim Director, Dynamic Edge

Rebranding after a difficult merger: Customer feedback
Andy Rothery, Interim Director, Dynamic Edge

Rebranding after a difficult merger: Lessons learnt
Andy Rothery, Interim Director, Dynamic Edge

A difficult re-brand: Impact on a divided organisation
Andy Rothery, Interim Director, Dynamic Edge

A difficult re-brand: Resistance to change
Andy Rothery, Interim Director, Dynamic Edge

A difficult re-brand: HR implications
Andy Rothery, Interim Director, Dynamic Edge

A difficult re-brand: Understanding staff concerns
Andy Rothery, Interim Director, Dynamic Edge

Business turnaround with a new brand: The change agenda
Neville Page, Marketing Director, Chesterton Humberts

Business turnaround with a new brand: How the brand needed to adapt
Neville Page, Marketing Director, Chesterton Humberts

Business turnaround with a new brand: The role of marketing
Neville Page, Marketing Director, Chesterton Humberts

Business turnaround with a new brand: Results of the new strategy
Neville Page, Marketing Director, Chesterton Humberts

Rebranding after a merger: Integrating two different brands
Neville Page, Marketing Director, Chesterton Humberts

Rebranding after a merger: Maintaining distinctness
Neville Page, Marketing Director, Chesterton Humberts

Rebranding after a merger: The challenge of rapid expansion
Neville Page, Marketing Director, Chesterton Humberts

Marketing transformation at board level: A fundamental business discipline
Jim Prior, CEO, The Partners

Marketing transformation at board level: Typical mistakes boards make
Jim Prior, CEO, The Partners

Marketing transformation at board level: The CEO's role
Jim Prior, CEO, The Partners

Marketing transformation at board level: Building an effective process
Jim Prior, CEO, The Partners

Working with an agency: First Steps
Jim Prior, CEO, The Partners

Working with an agency: Creating A Good Relationship
Jim Prior, CEO, The Partners

Working with an agency: How to Judge Your Agency
Jim Prior, CEO, The Partners

Working with an agency: The Need for Clarity
Jim Prior, CEO, The Partners

How rebranding has changed: The Nature of Change
Jim Prior, CEO, The Partners

How rebranding has changed: A Strategic Discipline
Jim Prior, CEO, The Partners

Rebranding your own business : The need for a name change
Chris Averill, Managing Director, we are:london, we are: london

Rebranding your own business : How to do it yourself
Chris Averill, Managing Director, we are:london,

Rebranding your own business : Positive results
Chris Averill, Managing Director, we are:london,

Good and bad reasons for rebranding: Typical reasons for rebranding
Gideon Wilkinson, Managing Director, Endpoint

Good and bad reasons for rebranding: The value of a brand
Gideon Wilkinson, Managing Director, Endpoint

Good and bad reasons for rebranding: When not to rebrand
Gideon Wilkinson, Managing Director, Endpoint

Practical implications of rebranding: Cost and controversy
Gideon Wilkinson, CEO, Endpoint

Practical implications of rebranding: Estimating the cost
Gideon Wilkinson, CEO, Endpoint

Practical implications of rebranding: Engaging staff
Gideon Wilkinson, CEO, Endpoint

Brand refresh at a charity: Objectives and constraints
Hannah Watson, Head of Fundraising, Book Aid International

Brand refresh at a charity: Putting it into practice
Hannah Watson, Head of Fundraising, Book Aid International

Routes to market

Sales channels for organic muesli: About Alara Wholefoods
Alex Smith, Managing Director, Alara Wholefoods Ltd

Selling quality stew: About stewed!
Alan Rosenthal, Managing Director and Founder, stewed!

Selling quality stew: Signposting quality
Alan Rosenthal, Managing Director and Founder, stewed!

Selling quality stew: Getting into the supermarkets
Alan Rosenthal, Managing Director and Founder, stewed!

Selling quality stew: Widening your customer base
Alan Rosenthal, Managing Director and Founder, stewed!

Selling quality stew: Outsourcing manufacturing
Alan Rosenthal, Managing Director and Founder, stewed!

Selling quality stew: Packaging and presentation.
Alan Rosenthal, Managing Director and Founder, stewed!

Selling freshly made meals: About Bigham's
Charlie Bigham, Founder, Bigham's

Selling freshly made meals: Differentiating oneself
Charlie Bigham, Founder, Bigham's

Selling freshly made meals: Specialist food shops
Charlie Bigham, Founder, Bigham's

Selling freshly made meals: Supplying Waitrose
Charlie Bigham, Founder, Bigham's

Selling freshly made meals: The food service market
Charlie Bigham, Founder, Bigham's

Selling freshly made meals: Working in multiple channels
Charlie Bigham, Founder, Bigham's

Selling freshly made meals: Brand positioning
Charlie Bigham, Founder, Bigham's

A Cash & Carry buyer's view: About Bestway
Richard Booth, Senior Negotiator, Bestway

A Cash & Carry buyer's view: What sells in convenience stores?
Richard Booth, Senior Negotiator, Bestway

A Cash & Carry buyer's view: Selling a new product
Richard Booth, Senior Negotiator, Bestway

A Cash & Carry buyer's view: Distribution through a consolidator
Richard Booth, Senior Negotiator, Bestway

A Cash & Carry buyer's view: How to approach a buyer
Richard Booth, Senior Negotiator, Bestway

A Cash & Carry buyer's view: Expectations from suppliers
Richard Booth, Senior Negotiator, Bestway

Sales channels for organic muesli: Multiple retailers
Alex Smith, Managing Director, Alara Wholefoods Ltd

Sales channels for organic muesli: the food services sector
Alex Smith, Managing Director, Alara Wholefoods Ltd

Sales channels for organic muesli: Wholesalers
Alex Smith, Managing Director, Alara Wholefoods Ltd

Selling speciality bread: Everfresh Natural Foods and The Celtic Bakers
Tom Russell, Managing Director, Everfresh Natural Foods

Selling speciality bread: Working with independent traders
Tom Russell, Managing Director, Everfresh Natural Foods

Selling speciality bread: Attracting the supermarkets
Tom Russell, Managing Director, Everfresh Natural Foods

Selling speciality bread: Challenges in working with supermarkets
Tom Russell, Managing Director, Everfresh Natural Foods

Selling speciality bread: Impact of supermarkets on margins
Tom Russell, Managing Director, Everfresh Natural Foods

Selling speciality bread: Opening up new export markets
Tom Russell, Managing Director, Everfresh Natural Foods

Selling speciality bread: Practical challenges of exporting
Tom Russell, Managing Director, Everfresh Natural Foods

Selling natural energy drinks: Developing sales channels
Marcus Waley-Cohen, Managing Director, Firefly Tonics Ltd

Selling natural energy drinks: Brand differentiation
Marcus Waley-Cohen, Managing Director, Firefly Tonics Ltd

Selling natural energy drinks: International sales strategy
Marcus Waley-Cohen, Managing Director, Firefly Tonics Ltd

Selling Jamaican patties: About Port Royal Patties
Edward Johnston, Managing Director, Port Royal Patties

Selling Jamaican patties: Distribution channels
Edward Johnston, Managing Director, Port Royal Patties

Selling Jamaican patties: Selling via supermarkets
Edward Johnston, Managing Director, Port Royal Patties

Selling Jamaican patties: Working with distributors
Edward Johnston, Managing Director, Port Royal Patties

A fine food buyer's view: Background to Forman & Field
Lance Forman, Managing Director, Forman & Field

A fine food buyer's view: How Forman & Field chooses its suppliers
Lance Forman, Managing Director, Forman & Field

A fine food buyer's view: The standards that suppliers need to meet
Lance Forman, Managing Director, Forman & Field

Selling salmon to the catering sector: What caterers expect of their suppliers
Lance Forman, Managing Director, Forman & Field

Selling salmon to the catering sector: Financial risks
Lance Forman, Managing Director, Forman & Field

Thorntons Budgens' views as a buyer: How Budgens franchises procure
Andrew Thornton, Owner, Thorntons Budgens

Thorntons Budgens' views as a buyer: Food strategy
Andrew Thornton, Owner, Thorntons Budgens

Thorntons Budgens' views as a buyer: Selecting suppliers
Andrew Thornton, Owner, Thorntons Budgens

Thorntons Budgens' views as a buyer: Strategies for successful suppliers
Andrew Thornton, Owner, Thorntons Budgens

Selling personalised chocolates to Indian restaurants: About Kansara's
Indra Kansara, Managing Director, Kansara's Chocolates

Selling personalised chocolates to Indian restaurants: Expectations of suppliers
Indra Kansara, Managing Director, Kansara's Chocolates

Selling personalised chocolates to Indian restaurants: Maintaining margins
Indra Kansara, Managing Director, Kansara's Chocolates

Selling personalised chocolates to Indian restaurants: Lessons learnt
Indra Kansara, Managing Director, Kansara's Chocolates

Selling handcrafted chocolates: About Paul Wayne Gregory Chocolates
Paul Wayne Gregory, Managing Director, Paul Wayne Gregory Chocolates

Selling handcrafted chocolates: Product differentiation
Paul Wayne Gregory, Managing Director, Paul Wayne Gregory Chocolates

Selling handcrafted chocolates: Getting into top restaurants
Paul Wayne Gregory, Managing Director, Paul Wayne Gregory Chocolates

Selling handcrafted chocolates: Challenges of supplying restaurants
Paul Wayne Gregory, Managing Director, Paul Wayne Gregory Chocolates

Selling handcrafted chocolates: Lessons learnt
Paul Wayne Gregory, Managing Director, Paul Wayne Gregory Chocolates

Selling natural soft drinks: About Feel Good Drinks
Dave Wallwork, Managing Director, Feel Good Drinks Ltd

Selling natural soft drinks: Via high street retailers
Dave Wallwork, Managing Director, Feel Good Drinks Ltd

Selling natural soft drinks: Via supermarkets
Dave Wallwork, Managing Director, Feel Good Drinks Ltd

Selling natural soft drinks: Via food service and pubs
Dave Wallwork, Managing Director, Feel Good Drinks Ltd

Selling natural soft drinks: Via export
Dave Wallwork, Managing Director, Feel Good Drinks Ltd

Selling natural soft drinks: Building the brand and the team
Dave Wallwork, Managing Director, Feel Good Drinks Ltd

Selling natural soft drinks: Outsourcing manufacturing
Dave Wallwork, Managing Director, Feel Good Drinks Ltd

Selling handcrafted chocolates
Paul Wayne Gregory , Managing Director, Paul Wayne Gregory Chocolates
- Paul Wayne Gregory tells us how payments and deliveries were the biggest challenges with running his chocolate manufacturing business.

Social Media

Building an online Community
Carol Savage, Chief Executive, MyDish.co.uk

Chameleon Net, a digital marketing company: Introduction to Chameleon Net
Jeremy Davis, Commercial Director, Chameleon Net

Chameleon Net, a digital marketing company: The launch event
Jeremy Davis, Commercial Director, Chameleon Net

Effective use of social media
James Cridland, Founder & Director, Media UK

How businesses can benefit from using social media
Bradley Martin, Creative Director and Co-Founder, Thin Martian

How businesses can benefit from using Twitter
Bradley Martin, Creative Director and Co-Founder, Thin Martian

How Thin Martian benefits from using social media
Bradley Martin, Founder, Thin Martian

How to harness user-generated content
James Cridland, Founder & Director, Media UK

Maintaining a successful blog
James Cridland, Founder & Director, Media UK

Maintaining a successful website
James Cridland, Founder & Director, Media UK

Social Media
Mike Short, VP Technology, Telefonica

Successful marketing: Demystifying the myths
Ian Sanders, Founder, OHM

The challenge of social media
Jouko Ahvenainen, Founder, Xtract Ltd.

The creation of MyDish.co.uk
Carol Savage, Chief Executive, MyDish.co.uk

The importance of using social media : Using social media to attract prospective customers
Katie King, Director, Zoodikers Consulting Ltd

The use of Social Media
Simon Hopkins, Justin Spooner, Directors, Double Shot Consulting

Sustainability

Making food, greener: How much has it cost?
Charlie Bigham, Founder, Bigham's

Making food, greener: What are the benefits?
Charlie Bigham, Founder, Bigham's

Making food, greener: Why become greener?
Charlie Bigham, Founder, Bigham's

Making food greener: What have Bigham's done?
Charlie Bigham, Founder, Bigham's

Talking Guides

Knowledge Peers Investigates ... Opening an office in Dubai
Exclusive to members of the Growth Companies Programme

The Talking Guide to ... refreshing your marketing (the CEO’s view)

Successfully delivering a publicly funded contract: the experiences of the Switchover Help Scheme

Talking Guide - PR for growth companies

Waste Management

Getting to grips with new media channels
Jim Prior, CEO, The Partners

Building a mobile web presence
Alex Meisl, CEO and founder, Sponge Group

Why websites need to make use of mobile phone technology
Bradley Martin, Creative Director and Co-Founder, Thin Martian

Waste management

Reducing landfill at Coca-Cola: Why move to zero landfill?
Steve Thorpe, Operations General Manager, Milton Keynes, Coca-Cola Enterprises

Reducing landfill at Coca-Cola: Business benefits achieved
Steve Thorpe, Operations General Manager, Milton Keynes, Coca-Cola Enterprises

Reducing landfill at Coca-Cola: Changing front-line working practices
Steve Thorpe, Operations General Manager, Milton Keynes, Coca-Cola Enterprises

Reducing landfill at Coca-Cola: Developing supportive administrative practices
Steve Thorpe, Operations General Manager, Milton Keynes, Coca-Cola Enterprises

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	Key points Government tendering processes are not always well-suited to smaller firms as they demand lengthy responses and often only accept firms that are already on official lists. Projects for governments and larger organisations sometimes require a lot of bureaucratic work, and their slow pace can be fru...