|ExpertiseSales and Marketing|
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Patrick Rusby - Patrick Rusby, Research and Insight Manager, Lebara Mobile
07 Sep 2011
Public Relations (PR) is the discipline of reputation management, promotion via the media. Knowledge Peers conducted a number of interviews, together with a survey of companies with experience of using PR.
This Guide will summarise our findings, looking at what a PR agency will do for you, how to get the most from them and why some companies chose not to employ an agency.
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