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Why It Pays To Be Ethical
Simon Duffy , CEO, Bulldog Natural Skincare
- Part of Bulldog Natural Skincare’s success may be down to their use of ethical and sustainable ingredients and manufacturing processes. Their CEO Simon Duffy tells us why, and how, they chose to go down this route.

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Supply Chain

Why It Pays To Be Ethical
Simon Duffy , CEO, Bulldog Natural Skincare
- Part of Bulldog Natural Skincare’s success may be down to their use of ethical and sustainable ingredients and manufacturing processes. Their CEO Simon Duffy tells us why, and how, they chose to go down this route.

The Editor - The Editor, Editor, Knowledge Peers

20 Apr 2012

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Key points

Bulldog’s founders were able to start from their business from scratch in a progressive way, approaching sustainability in terms of body-, animal- and earth-friendliness, an approach they implemented across the entire operation
As well as comprehensive and clear information on their website and packaging, the certifications and approvals Bulldog have received from a variety of charities and consumer bodies act as great promotions for their products
Working collaboratively with your supply chain and implementing a formal audit every year can ensure that your ethical standards are not only maintained, but improved
Deciding to operate ethically may well be more expensive, as Bulldog have found from purchasing higher quality natural ingredients and keeping all production UK-based, so it’s important to maintain strong convictions in your principles
Indeed, market research shows that people are responding to these high ethical standards: Bulldog’s growth of 20% in a fairly static market last year demonstrates the advantages of making a product that people want to try and support

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Why It Pays To Be Ethical Simon Duffy , CEO, Bulldog Natural Skincare - Part of Bulldog Natural Skincare’s success may be down to their use of ethical and sustainable ingredients and manufacturing processes. Their CEO Simon Duffy tells us why, and how, they chose to go down this route.

Supply Chain

Supported by:

Topic Director

Panel of Experts

Why It Pays To Be Ethical
Simon Duffy , CEO, Bulldog Natural Skincare
- Part of Bulldog Natural Skincare’s success may be down to their use of ethical and sustainable ingredients and manufacturing processes. Their CEO Simon Duffy tells us why, and how, they chose to go down this route.