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Taking 'Brand Britain' overseas: building an illustration agency
Taking 'Brand Britain' overseas: building an illustration agency
Vicki Willden-Lebrecht,
Managing Director, The Bright Group International
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The Bright Group International's Vicki Willeden-Lebrecht tells us how her illustration agency has grown organically over the past ten years and taken advantage of the global opportunities offered by the internet.
Growing into emerging markets
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Growing into emerging markets
FabriQate: building operations in China and India
Aneesh Varma, CEO, FabriQate
- With 600 million and 350 million mobile users respectively, Aneesh tells us how he plans to expand to China and India
Aneesh Varma, CEO, FabriQate
- With 600 million and 350 million mobile users respectively, Aneesh tells us how he plans to expand to China and India
WOW Toys - selling toys in over 50 countries
Nadim Ednan-Laperouse MBE , CEO, WOW Toys
- When you export to over 50 countries, it is important to have great support on the ground, from local managers, distribution partners. UKTI can help you get all this in place.
Nadim Ednan-Laperouse MBE , CEO, WOW Toys
- When you export to over 50 countries, it is important to have great support on the ground, from local managers, distribution partners. UKTI can help you get all this in place.
Moving into South East Asia
Darron Walton , MD, De Villiers Walton
- South East Asia is potentially a big market for a software consulting an implementing company such as DVW. How do you increase your chances of being successful when setting up there?
Darron Walton , MD, De Villiers Walton
- South East Asia is potentially a big market for a software consulting an implementing company such as DVW. How do you increase your chances of being successful when setting up there?
Franchise, subsidiary and license arrangements - Growth strategies for new markets
Richard Jeffery , Managing Director, Active Operations Management International
- What is the key to successfully expanding your business into a new market? Richard emphasises the importance of having a signature client and an abundance of patience.
Richard Jeffery , Managing Director, Active Operations Management International
- What is the key to successfully expanding your business into a new market? Richard emphasises the importance of having a signature client and an abundance of patience.
Having a global mindset and finding the best markets to grow into
Neal Gandhi , Co-founder, Quickstart Global
- While the UK and European economies are faltering, other economies around the world are still growing very rapidly. Should SMEs be thinking globally from the outset, rather than worrying about the domestic market?
Neal Gandhi , Co-founder, Quickstart Global
- While the UK and European economies are faltering, other economies around the world are still growing very rapidly. Should SMEs be thinking globally from the outset, rather than worrying about the domestic market?
Why entrepreneurs should think globally
Neal Gandhi , Co-founder of Quickstart Global
- Neal Gandhi is co-founder and CEO of Quickstart Global, an internationally operating HR consultancy of the 21st century. Here he speaks on the key factors in successful entrepreneurship.
Neal Gandhi , Co-founder of Quickstart Global
- Neal Gandhi is co-founder and CEO of Quickstart Global, an internationally operating HR consultancy of the 21st century. Here he speaks on the key factors in successful entrepreneurship.
Successfully distributing your product abroad
Howard Carter , Founder and CEO, Incognito
- Howard Carter is founder and CEO of Incognito, a company marketing and distributing insect deterrents all over the world. Here he explains how to grow internationally despite various challenges.
Howard Carter , Founder and CEO, Incognito
- Howard Carter is founder and CEO of Incognito, a company marketing and distributing insect deterrents all over the world. Here he explains how to grow internationally despite various challenges.
Rapidly increasing exports through distributors
Nina Uppal, Co-founder, New York Delhi
- New York Delhi has increased exports from 2% to 45% of business in just a year. Finding distributors through trade shows, Nina intends to continue growing the business into new markets
Nina Uppal, Co-founder, New York Delhi
- New York Delhi has increased exports from 2% to 45% of business in just a year. Finding distributors through trade shows, Nina intends to continue growing the business into new markets
Building relationships with Sheikhs - Expanding into the Middle East
Kristina Svajone Bobs , Co-founder and Creative Director, Svaja
- Kristina Svajone Bobs’ glassware design and manufacturing business has found Saudi Arabia and the Middle East to be lucrative markets. Here she offers some advice on working within those markets.
Kristina Svajone Bobs , Co-founder and Creative Director, Svaja
- Kristina Svajone Bobs’ glassware design and manufacturing business has found Saudi Arabia and the Middle East to be lucrative markets. Here she offers some advice on working within those markets.
Working with different customs and languages
Alex McCuaig, Owner, MET Studio Design
- Alex talks to us about establishing and fulfilling contracts for design work overseas, and the necessities of familiarising yourself with different customs and working through language barriers that this entails
Alex McCuaig, Owner, MET Studio Design
- Alex talks to us about establishing and fulfilling contracts for design work overseas, and the necessities of familiarising yourself with different customs and working through language barriers that this entails
New markets for the British Bulldog
Simon Duffy , CEO, Bulldog Natural Skincare
- Since its creation in 2006, Bulldog Natural Skincare has won contracts with UK supermarkets and expanded abroad. Here the firm's co-founder explains how the firm has expanded abroad and details the challenges he face, as a first-time exporter.
Simon Duffy , CEO, Bulldog Natural Skincare
- Since its creation in 2006, Bulldog Natural Skincare has won contracts with UK supermarkets and expanded abroad. Here the firm's co-founder explains how the firm has expanded abroad and details the challenges he face, as a first-time exporter.
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Key points
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Related Case Studies
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Vicki Willeden-Lebrecht talks us through the expansion of her children’s publishing company The Bright Group International. Vicki and her team have managed to use a hands-on approach, a flexible and opportunistic nature and the Internet to turn a small children’s illustrators agency into a global business.
With offices in Sydney, London, New York and Seoul, the Bright Group International is flourishing despite the recession. However, working in a global environment can be challenging as well as stimulating. Vicki details how her company has dealt with cultural differences and at times even benefitted from them.
The business plans to expand into Europe and China soon, where Vicki hopes ‘Brand Britain’ and her expertly-sourced content will sell just as well as it already does elsewhere.
Visit the Bright Group's website: http://brightgroupinternational.com/
An article about Vicki's achievements: http://nds.coi.gov.uk/content/Detail.aspx?ReleaseID=421981&NewsAreaID=2
The Bright Group's artwork licensing business: http://brightartlicensing.com/news?page=4