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WOW Toys - selling toys in over 50 countries
WOW Toys - selling toys in over 50 countries
Nadim Ednan-Laperouse MBE
,
CEO, WOW Toys
- When you export to over 50 countries, it is important to have great support on the ground, from local managers, distribution partners. UKTI can help you get all this in place.
Growing into emerging markets
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Growing into emerging markets
FabriQate: building operations in China and India
Aneesh Varma, CEO, FabriQate
- With 600 million and 350 million mobile users respectively, Aneesh tells us how he plans to expand to China and India
Aneesh Varma, CEO, FabriQate
- With 600 million and 350 million mobile users respectively, Aneesh tells us how he plans to expand to China and India
WOW Toys - selling toys in over 50 countries
Nadim Ednan-Laperouse MBE , CEO, WOW Toys
- When you export to over 50 countries, it is important to have great support on the ground, from local managers, distribution partners. UKTI can help you get all this in place.
Nadim Ednan-Laperouse MBE , CEO, WOW Toys
- When you export to over 50 countries, it is important to have great support on the ground, from local managers, distribution partners. UKTI can help you get all this in place.
Moving into South East Asia
Darron Walton , MD, De Villiers Walton
- South East Asia is potentially a big market for a software consulting an implementing company such as DVW. How do you increase your chances of being successful when setting up there?
Darron Walton , MD, De Villiers Walton
- South East Asia is potentially a big market for a software consulting an implementing company such as DVW. How do you increase your chances of being successful when setting up there?
Franchise, subsidiary and license arrangements - Growth strategies for new markets
Richard Jeffery , Managing Director, Active Operations Management International
- What is the key to successfully expanding your business into a new market? Richard emphasises the importance of having a signature client and an abundance of patience.
Richard Jeffery , Managing Director, Active Operations Management International
- What is the key to successfully expanding your business into a new market? Richard emphasises the importance of having a signature client and an abundance of patience.
Having a global mindset and finding the best markets to grow into
Neal Gandhi , Co-founder, Quickstart Global
- While the UK and European economies are faltering, other economies around the world are still growing very rapidly. Should SMEs be thinking globally from the outset, rather than worrying about the domestic market?
Neal Gandhi , Co-founder, Quickstart Global
- While the UK and European economies are faltering, other economies around the world are still growing very rapidly. Should SMEs be thinking globally from the outset, rather than worrying about the domestic market?
Why entrepreneurs should think globally
Neal Gandhi , Co-founder of Quickstart Global
- Neal Gandhi is co-founder and CEO of Quickstart Global, an internationally operating HR consultancy of the 21st century. Here he speaks on the key factors in successful entrepreneurship.
Neal Gandhi , Co-founder of Quickstart Global
- Neal Gandhi is co-founder and CEO of Quickstart Global, an internationally operating HR consultancy of the 21st century. Here he speaks on the key factors in successful entrepreneurship.
Successfully distributing your product abroad
Howard Carter , Founder and CEO, Incognito
- Howard Carter is founder and CEO of Incognito, a company marketing and distributing insect deterrents all over the world. Here he explains how to grow internationally despite various challenges.
Howard Carter , Founder and CEO, Incognito
- Howard Carter is founder and CEO of Incognito, a company marketing and distributing insect deterrents all over the world. Here he explains how to grow internationally despite various challenges.
Rapidly increasing exports through distributors
Nina Uppal, Co-founder, New York Delhi
- New York Delhi has increased exports from 2% to 45% of business in just a year. Finding distributors through trade shows, Nina intends to continue growing the business into new markets
Nina Uppal, Co-founder, New York Delhi
- New York Delhi has increased exports from 2% to 45% of business in just a year. Finding distributors through trade shows, Nina intends to continue growing the business into new markets
Building relationships with Sheikhs - Expanding into the Middle East
Kristina Svajone Bobs , Co-founder and Creative Director, Svaja
- Kristina Svajone Bobs’ glassware design and manufacturing business has found Saudi Arabia and the Middle East to be lucrative markets. Here she offers some advice on working within those markets.
Kristina Svajone Bobs , Co-founder and Creative Director, Svaja
- Kristina Svajone Bobs’ glassware design and manufacturing business has found Saudi Arabia and the Middle East to be lucrative markets. Here she offers some advice on working within those markets.
Working with different customs and languages
Alex McCuaig, Owner, MET Studio Design
- Alex talks to us about establishing and fulfilling contracts for design work overseas, and the necessities of familiarising yourself with different customs and working through language barriers that this entails
Alex McCuaig, Owner, MET Studio Design
- Alex talks to us about establishing and fulfilling contracts for design work overseas, and the necessities of familiarising yourself with different customs and working through language barriers that this entails
New markets for the British Bulldog
Simon Duffy , CEO, Bulldog Natural Skincare
- Since its creation in 2006, Bulldog Natural Skincare has won contracts with UK supermarkets and expanded abroad. Here the firm's co-founder explains how the firm has expanded abroad and details the challenges he face, as a first-time exporter.
Simon Duffy , CEO, Bulldog Natural Skincare
- Since its creation in 2006, Bulldog Natural Skincare has won contracts with UK supermarkets and expanded abroad. Here the firm's co-founder explains how the firm has expanded abroad and details the challenges he face, as a first-time exporter.
Key points
- The developing world is a far less transparent place to do business than Western Europe, the USA or Australia. Red tape can be a challenge
- Governments can be very protectionist, which can pose challenges for exporters. Nadim gives the example of Argentina, where sales were going well until the Government stepped in with new regulations.
- Some markets should be slowly and carefully expanded into, others you have to move into very quickly and cash in fast.
- Having a local manager who understands the business culture of a country is crucial; they can react quickly and more appropriately in crises, as well as in positive situations.
- UKTI are an invaluable resource to many smaller companies looking to expand their operations overseas. They provide a great deal of support in terms of introductions to the right people.
Related Case Studies
Nadim is the CEO of WOW Toys, a toy manufacturer that sells in 55 countries worldwide. In this Case Study, Nadim explains the main difference between developed and developing countries is the bureaucracy and lack of transparency found in the developing world.
Some markets are there to be slowly grown into, such as Brazil, India, Germany and Japan while others offer more short term opportunities. Nadim explains why both are important, using an analogy of a game of chess, where both long and short term strategies are required.
Nadim adds that having a local manager is important, as they can respond to crises more quickly than a manager in the UK, as well as good situations such as unexpectedly high demand.
UK Trade and Investment (UKTI) is an organisation that helps UK companies looking to move into overseas markets. Nadim tells us how helpful UKTI were when WOW Toys set up in Brazil in particular.
Visit the WOW Toys website here http://www.wowtoys.com/
See a prolife of WOW Toys on the UKTI website here - http://www.ukti.gov.uk/export/countries/americas/southamerica/brazil/item/119768.html
Visit the UKTI website here - http://www.ukti.gov.uk