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Improving customer retention
Roger Wilson, Chairman, Adept Telecom

Sales and marketing

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Terri Martin - Terri Martin, Editor, Knowledge Peers

25 Feb 2009

Roger Wilson, Chairman of telecoms company Adept Telecom, talks about the company’s drive to improve customer retention. In this interview he covers:

• The need to invest in both people and systems
• Practical challenges to overcome
• Important performance indicators relating to customer satisfaction

KC Director

Eric Woods:
Independent IT consultant and industry analyst.

Knowledge Centre Director:
Eric Woods

Panel of Experts

Chris Lewis:
Telecoms industry analyst specialising in enterprise communications

Chris Lewis, Group Vice President, International Telecoms & Networking, IDC

Dennis Keeling:
IT consultant specialising in the selection and implementation of business systems.

Simon Clark, Partner, Kingston Smith

Neil Ward-Dutton:
IT industry analyst specialising in IT-business alignment.

Neil Ward-Dutton, Co-founder, MWD Advisors

Chris Bryan:
Business management consultant focusing on strategy setting, change management and project portfolio management, particularly relating to IT.

Chris Bryan, Founder, CJB Corporate Coaching

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Improving customer retention Roger Wilson, Chairman, Adept Telecom

Sales and marketing

KC Director

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Improving customer retention
Roger Wilson, Chairman, Adept Telecom