Latest Content[-]
09 May 2012
Gamification: A fun and non-invasive marketing tool
Nicolas Babin , Managing Director, Groupe ConcoursMania
- Nicolas explains why he believes that gamification, the process of using game-style strategies for marketing purposes, could soon be the dominant advertising strategy General The Editor Comments (0)
15 Mar 2012
Reflections on delivering a major publicly funded contract
Peter White , CEO, Switchover Help Scheme
- Leaving no-one left behind by the switch to digital television in the UK was the aim of the Switchover Help Scheme. Here Peter White, the CEO considers what his role has been in doing so, and shares what he has learnt. General The Editor Comments (0)
23 Sep 2011
The Benefits of IT in the manufacturing industry
Nadim Ednan-Laperouse , CEO, WOW Toys - WOW Toys has begun to use IT far more as a business, but still feels that moving to the cloud is a step too far. Your connection to your data is only as strong as its weakest link. The Web and your business The Editor Comments (0)








