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PR engagement models and results measurement
PR engagement models and results measurement
Jill Franklin, Managing Director, Franklin Rae PR
Talking Guides
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Talking Guides
Jill Franklin, the Managing Director of Franklin Rae PR, talks about PR client engagement models and how PR results can be measured.
In this interview Jill covers:
• the pros and cons of the retainer model, one-off model and results based models
• how the current economic climate is changing some clients’ approach to PR
• how PR can be measured on a quantitative and/or qualitative basis.
In this interview Jill covers:
• the pros and cons of the retainer model, one-off model and results based models
• how the current economic climate is changing some clients’ approach to PR
• how PR can be measured on a quantitative and/or qualitative basis.
