Key points If you know your industry well, you will have an instinct as to whether a market is likely to work for your product. Once you establish target markets, you can do detailed market research to properly test the market Chokolit's marketing approach varies around the world, as different customers require different approaches. In some markets associ...

Key points Following fast growing markets such as Singapore or South Africa can make business a lot easier than operating in an economy that is hardly growing where your growth involves having to take market share from others "The best way to grab a new market opportunity is to have your own feet on the street" Quickstart Global helps SMEs to manage the p...

John Pepin's (Aperio) presentation at the Charity Leaders' Exchange event on Marketing - a Controversial Spend? on 4th of October at Ping Pong Dim Sum.

Essentially we are looking for 5 bullet points which summarise the most interesting points of the interview, from a business directors’ perspective. Please see other case Studies on our site to gain an idea of the writing style and language we use. Essentially it is a business tone, but not over formal. Our usual audience is directors of companies turning over in excess of £1 million, so they are generally not interested in the basics. Also, the aim of Knowledge Peers is to share people’s knowle...

Private Equity investors look for high returns on their investments, as they accept that they'll have a few failures along the way. This means they expect the business to be driven hard, something that can put considerable strain on the relationship between investors and management. When the investment has been made in the "good times", that relationship is really put to the test when the going gets tough. This Guide, based on a number of case studies, provides guidance on how to make a real suc...

Click on the links to see more from this sequence:

The impetus The identification pr...

Private Equity investors look for high returns on their investments, as they accept that they'll have a few failures along the way. This means they expect the business to be driven hard, something that can put considerable strain on the relationship between investors and management. When the investment has been made in the "good times", that relationship is really put to the test when the going gets tough. This Guide, based on a number of case studies, provides guidance on how to make a real...

Martin Adcock is managing director and co-founder of Experimentus, an IT solutions and services company that specialises in software quality management.

In this interview Martin discusses how Experimentus is responding to the economic downturn.

Dharmesh Mistry is co-founder and Chief Technology Officer at Edge IPK. He has experience in leading product development and professional services.

In this interview Dharmesh covers:

• How Edge IPK approached outsourcing in India
• Why they choose to outsource

Supinder Sian, a specialist on Immigration Law with Hammonds LLP, explains the changes to law regarding Right of Work and advises employers about what they need to do when recruiting staff.

In this interview Supinder covers:

● the changes to law regarding illegal working regulation in the UK
● possible consequences for employers who do not comply
● the document checks that employers must carry out for new recruits
● checking the right of work of your existing employees
...

Richard small, Managing Partner of Actuation Partners, talks about how investors view the management team.

In this interview Richard explains:

● what makes a management team appealing to an investor
● how to test out the team
● the response to strong individuals
● the influence of an investor on the management team.

Simon Bransfield-Garth, Managing Director EMEA of CarrierIQ , talks about how to run an effective development organisation.

In this interview Simon explains:

● which KPIs should be used to measure performance
● how to recruit and retain good developers.

Simon Bransfield-Garth, Managing Director EMEA of CarrierIQ explains that a different approach is required for larger software development teams:

● changes to make as your team grows beyond 5 developers
● changes to make as your team reaches 15-20 developers
● what mistakes you can anticipate and avoid.

Bob Apollo, Chairman of Inflexion-Point, talks about the choice of using a direct operation or a partner/agent.

In this interview Bob explains:

● key considerations when setting up a direct operation
● how to choose and manage a partner/agent.

Paul Taylor, Partner of Fox Williams LLP, talks about the personal responsibility of a director facing a financial crisis and possible corporate insolvency.

In this interview Paul explains:

● the extent of the director's personal liability and responsibility
● initial moves when faced with a financial crisis
● the ramifications of wrongful trading.